Unauthorized Amazon Sellers
Unauthorized Amazon Sellers
Advice from a top Amazon Seller Consultant and Amazon Agency.
Selling products online is the best way to reach new customers, particularly when you’re an authorized Amazon seller. However, while you may be using above-board tactics and methods, not everyone else is. Unauthorized sellers on Amazon have become a big problem in recent years, cutting into some brands’ profitability and reputation.
Keep reading to learn how to stop unauthorized sellers on Amazon so that you can maintain a strong business presence on the platform—and keep your products and brand protected.
What Exactly Is an Unauthorized Seller?
Simply put, these resellers buy your products in bulk and then turn around and start selling them without your permission. Sometimes, they can use a similar brand name, or they might use a different name. Either way, they’re harming your business in two ways:
- Every product they sell is one that you don’t. Shady resellers can also undermine your minimum advertised price (MAP), meaning that they can get the Buy Box, so more customers buy from them than you.
- Unauthorized sellers don’t care about customer service, meaning that they can deliver subpar products with damaged goods. Improper reselling practices can hurt your brand’s reputation or make customers not want to buy similar items because of the negative reviews. (Learn how to generate more positive Amazon seller and product reviews here ).
So, once you identify an unauthorized seller, you need to act swiftly. Let’s find out how.
How to Deal With Unauthorized Sellers on Amazon
Unfortunately, because Amazon is such an open marketplace and contains over 350M+ items, the company is not always great about helping authorized sellers combat unauthorized ones. There are guidelines and Amazon seller requirements brands must consider when they join the marketplace—but even with these measures, unauthorized sellers still slip through the cracks.
There are some steps you have to take when you discover unauthorized sellers of your products, but keep in mind that the whole process can take time, and it can sometimes feel like a game of whack-a-mole. As soon as you get one seller removed, another may take its place.
Here are tips on how to restrict sellers on Amazon:
- Be Vigilant — Knowing how to identify third-party sellers on Amazon is crucial, as unauthorized resellers use shady tactics. For example, they may make up Amazon Standard Identification Numbers (ASINs) so that you can’t detect them with scanning software. They may also use different (but similar) brand names for your products. Overall, it’s best to assume that unauthorized resellers are trying to make money from your products, so you have to actively search for them or they’ll keep selling your products without your permission.
- Use Amazon’s Brand Registry — If you have a trademark or copyright on your products, you can enroll in the Amazon Brand Registry program. This program gives you authority and a bit more leverage when learning how to report an unauthorized seller on Amazon. If you qualify for Brand Registry, you can use an Amazon agency like SupplyKick to help get you registered and manage claims for unauthorized sellers. Speaking of claims.
- Be Patient — Amazon is notoriously slow when replying to these claims, and many of them may get denied or rejected for various reasons. While it’s easy to give up, you have to stay vigilant with these sellers if you want to maintain a strong brand reputation. Being proactive will win the day eventually. Find tips and tricks for working with Amazon Seller Support .
- Do Test Buys — Sometimes, the best way to file a dispute is to prove that a reseller sells a knockoff product, meaning that you have to buy it yourself and wait for it to arrive. In many cases, the only way to remove a listing is to show that the product doesn’t match yours exactly. In instances where the unauthorized seller uses your products with a different ASIN, you may also be able prove with a test buy. If you’re able to establish proof, then follow the steps below.
How to Remove a Seller From Your Amazon Listing
When figuring out how to stop resellers on Amazon, one of the most significant problems is that you don’t technically own your product listing. Since Amazon owns all listings, you have to follow the company’s policy, which may not always work in your favor. So, when it comes to kicking sellers off an Amazon listing, the process is a bit tedious and time-consuming.
Here are our recommendations on how to remove a seller from your Amazon listing:
- Study Amazon’s Policies — Amazon’s ability to stop resellers is tricky because most of them are not violating specific policies. Reading up on Amazon’s terms and conditions can help you figure out the best way to report an unauthorized seller and get them removed from the marketplace.
- Gather All Pertinent Details — Make a note of everything you can about the unauthorized reseller, including ASINs, product descriptions, brand names, pricing, etc. The more information you can provide Amazon, the better.
- File aFormal Complaint — You’ll need to go to the Selling Policies and Code of Conduct Page and click on «Report Abuse.» From there, select the violation and enter the information you collected.
- Call Seller Support — Once you’ve filed a formal complaint and sent an email, then give them a call. An email can give you a paper trail and make it easier for seller support to pull up your account. But, calling them is often easier because you can explain the situation better and get an immediate response. While it’s tempting to get angry, patience and calmness will go a lot further.
- Don’t Get Discouraged — Amazon’s reselling policies don’t always support the seller, particularly if you’re selling another company’s products. Unless you’re the primary manufacturer, it’s even harder to remove unauthorized listings from your page. If you need help tackling unauthorized sellers, connect with our team to learn more about our Wholesale and Agency partnerships (we have experience helping sellers with these claims!).
How to Find Amazon Authorized Sellers
As an Amazon seller, you can broaden your reach and potentially earn more money by working with the help of a trustworthy Amazon Wholesale Seller or Amazon Seller Consultant . In this case, you sell your products in bulk, and they resell them to customers, so everyone wins. However, how can you tell if a seller is authorized or not? Unfortunately, there is no official «Amazon Authorized Reseller» badge or certification, so you have to do some homework.
Here are some tactics you can try:
- Contact Them — You can easily find a seller name and brand on an Amazon product listing, such as «X Products, LLC.” Here’s SupplyKick’s seller page for example . From there, you can look them up online and see what kind of presence they have. Reputable sellers should have multiple ways of getting in touch with them, so if you can’t find any way to reach them outside of Amazon, it could be a bad sign.
- Order a Product From Them — The easiest way to tell if a seller is legit is to order a product and see how well it arrives. If you receive prompt delivery and high-quality merchandise, the seller is likely legitimate.
- Browse Their Listings — Just as you should be vigilant for any knockoffs of your own products, you can see if a reseller is trying to scam other brands with mismatched ASINs and product names.
- CheckSeller Feedback and Product Reviews — Both of these features are highly valuable when figuring out how to become an authorized seller on Amazon. Reputable brands will have good feedback on their seller profile, and you shouldn’t notice too many (if any) product reviews that mention problems like damaged items or knockoffs.
As a top Amazon seller and agency since 2013, we’ve helped 100+ brands tackle brand management and protection, customer service, logistics, marketing, advertising, and more. SupplyKick can help you figure out the complexities of selling on Amazon and take your marketplace presence and growth to the next level. Contact us here to get started.
A Removal Order is necessary when a seller wants to have items being stored in an Amazon fulfillment center returned or discarded. In either case, a Removal Order must be submitted, and this can be done in several ways.
How to Create a Removal Order
To create a Removal Order from within the Amazon seller’s account, one must:
- First enter the area of the account by clicking on the Amazon Fulfillment Inventory link.
- From here, search and locate the specific item that needs to be dealt with. This can be a single item or multiple items.
- Once located, the seller can select these items by clicking on the box next to each one.
- A drop down menu will provide the seller with several actions that can be taken, and Create a Removal Order should be selected from this list.
The seller is now able to input the pertinent information to create the Removal Order. To complete this transaction, the seller must supply the system with various pieces of information, including:
- Method of Removal: Amazon can either discard the item or ship the item back to the seller, based on the preference of the seller.
- Shipping Information: The current address on file is what will be used if the seller does not make any changes to this section, but items that are being discarded needn’t have a specified shipping address at all.
- Order ID: An Order ID is important for tracking and retrieving information at a future time. This step can be completed manually or performed automatically by the system.
- Clarification of Order Contents: The seller must provide information about how many of a particular item he wishes to dispose of. In addition, the seller can also incorporate other items to be removed during this stage.
Once the item or items have been selected and specified according to the steps above, the seller should review the details of each item. This is an important step that will help avoid any confusion or wrongful disposal of items that the seller actually wants to keep within his inventory. The seller should also review shipping details, which includes shipping charges, and can confirm the Removal Order when everything is seen to be satisfactory.
Note: When a Removal Order is created, it is important to keep a record of the ID number. This will help the seller easily access this order at a later date, should the need arise.
Using the Recommended Removal Report
The seller may also use the Recommended Removal Report to determine which items should be removed from the Fulfillment Center. This report will indicate to the seller which items would need to be removed in order to avoid the Long-Term Storage Fee. Sellers should review the Amazon Fees page for a complete list of such charges and their explanations.
How to Use the Removal Order File
The Removal Order can also be created through a Removal Order File. This file is a downloadable template that the seller can use for the removal of multiple items at one time. To use the Removal Order File, seller must:
- Download the template provided by Amazon. The template can be accessed by initiating an actual order within the Amazon Fulfillment Inventory page. Click on the link provided, and the template will automatically upload onto the seller’s computer.
- The seller must fill out the workbook, using information from the tabs on the page to further familiarize himself with the process of completing the form.
- Once all of the information has been entered into the workbook, the seller should save the file as a .txt file and continue on to upload the file onto the Amazon account.
Note: It is good practice to launch a test run based on a single product before populating an entire spreadsheet with hundreds of items in order to ensure that the seller understands the mechanisms at work and that there are no errors occurring.
Errors Involved in a Removal Order
There are several errors that may occur during the submission of a Removal Order. For this reason, it is important for the seller to return to the Manage Your Orders section of the Seller Account, and check that the Removal Order was processed properly. Some errors that may occur include:
- Out of Range Shipping Label: This can happen if the shipping addressed specified is outside of the agreement parameters.
- SKU Errors: These errors can arise if an item mentioned in the Removal Order is out of stock or if the SKU is not found within the system.
- Overload: A single Removal Order cannot process more than 50,000 items at one time. Therefore, if there are more items than the system can handle being called upon, the order will not be processed, and an error will occur.
How to Cancel a Removal Order
A Removal Order can only be canceled within the window of time before the items have been disposed of or shipped out. As long as the status of the order reads Pending, Planning, or Processing, that order can still be cancelled by following these two steps:
- Go to the Order Details page for that specific Removal Order. This can be found within the Manage Orders section of the Seller Account.
- Click on the Cancel Order command to have the order removed from the shipping queue.
Note: While items that are scheduled for removal from the Amazon Fulfillment Center have yet to be removed, these items are considered in stock and can be purchased regularly through the Amazon marketplace. Any items that have been sold in the interim will be deducted from the Removal Order listings.
Charges for Removal Order Items
If a seller chooses to have items discarded, the fee for this service is .15 for a standard-sized object and .30 for an over-sized object. See the Product Size Chart for exact dimensions on what is considered standard or oversized. For items that are to be returned via the shipping method, Amazon charges .50 for a standard-sized item and .60 for an oversized object.
Main Ways to Remove Feedback from Amazon
Now let’s take a brief look at this matter. You can get seller feedback removed in two key ways:
- Getting your customer to change/remove the feedback; or
- Getting Amazon to remove the feedback
There’s good news for you. Amazon does remove certain kinds of customer and seller feedback from your online storefront. However, there’s certain criterion that it considers before removing Amazon seller feedback.
Here are a few examples of situations where Amazon takes action when:
– Feedback Contains Obscenities or Profanities
There are some visibly inappropriate words. However, there are loads of others that are less obvious but still considered profanities. According to Amazon’s policy, any obscene must not be on the platform. It means that you can argue your request even for unclear words. It falls under the category of “subtle profanities.”
– Feedback Content Consists of Any Information That Reveals Seller’s Identity
Some customers use Amazon’s reviews feature as an opportunity to get personal with sellers. They even include personal details, including full name, contact address, and email address. Nobody wants their personal contact information revealed. It becomes even more complicated if it gets disclosed in a negative review. It is within Amazon policy to remove any feedback which displays your personal information.
– The Feedback is a Product Review
There is a vast difference between feedback and review.
- Feedback is about your performance as a seller.
- A review is information and views on the product itself.
Many customers tend to mix up the two definitions, though. As a result, customers end up writing a comprehensive performance review of the product. However, they should have given concise feedback on the seller’s customer service. In this scenario, the rating qualifies for removal. However, there is one crucial point to remember.
Amazon will not take any action if feedback contains both seller and product information. Therefore, if feedback exclusively has product information, Amazon will remove it. Whereas if feedback includes views on the product and the seller, Amazon will not remove that.
4. When you get a legitimate negative review (and you will), act quickly, apologetically, and generously.
Maybe you forgot to put in the condition notes that the book you are selling has a lot of highlights and underlines on most of its pages… and now your customer is upset that they didn’t get a clean copy of the book. Perhaps you sent in a used music CD without testing it first, and your customer complains that the CD you sold them skips every 10 seconds. Sometimes when a buyer leaves you negative feedback, it’s deserved… but that doesn’t mean that you’re stuck with it for life.
While Seller Support probably won’t remove the feedback for you, the buyer can. When you get a negative review and you are in the wrong, reach out to the buyer with a friendly email. In the email, tell them that you are very sorry for the mistake you have made. Communicate to them that you have learned from your errors and you appreciate them pointing out where you went wrong. Ask them if there is anything you can do to make things up to them. Tell them that customer satisfaction is very important to you and that you want to do anything you can to make things up to them. Even go so far as to offer them a $10 Amazon gift card to make up for their inconvenience. In this email, DO NOT request that they remove the feedback; this will come later. Most likely, the buyer will accept the $10 gift card and your apology.
A few days after you send them the gift card, send them another email that communicates, once again, that customer satisfaction is very important to you. Ask them again if there is anything else you can do for them. Then, remind them that your feedback score is very important to you as a small seller on Amazon. Ask them, very politely, if they would consider removing the negative feedback only if they feel like you have made up for your error. Provide the buyer with a link or instructions to how they can easily remove (or update) your feedback score. Most of the time, the seller will remove the feedback.
NEVER (EVER!) connect the gift card with the removal of the negative feedback. Never even talk about them in the same sentence. It is against Amazon’s policy to offer gift cards in exchange for a feedback removal, so don’t even come close to making that connection in your email communications with the buyer.
Checking the cost of a removal order
You will be charged for removal only after your inventory is disposed of or shipped. You can verify the costs related to your removal order on the “Payments” report.
In order to keep tabs on how much removal orders cost you, follow these steps:
- Under “Payments,” click on the tab named “TransactionView.”
- Select “Service Fees” and select the date range.
- Click “Update.”
- Under “Product Details,” look for transactions labeled “FBA Removal Order.”
Sometimes, taking a product off the shelves is the right call. The reasons may vary. It could be a seasonal product that you want to take off the shelf. It could be a product that just didn’t sell well. Maybe you want to avoid long-term storage fees. Whatever the reason is, Amazon has made the process quick and easy.
You can also automate the removal process for unfulfillable products, and inventory subject to long-term storage fees. This is an easy way to manage your inventory on a regular basis. Plus, it can save you a lot of time and money in the long run.
Effective inventory management is every seller’s secret to maintaining a healthy profit margin.
Do you have any questions about inventory management with Amazon FBA? Let us know in the comments section below.
How To Remove Feedback On Amazon
Knowing how to remove negative feedback on Amazon is tricky. So how do you start the process of Amazon feedback removal? Is it even possible?
Amazon Feedback Removal Request
Getting that nasty review removed from your seller page could be as simple as asking Amazon to remove it for you.
As long as the customer feedback violates the guidelines Amazon has in place regarding customer feedback, then you have a chance of getting the review deleted. Double check the details of the review and alert Amazon if the feedback contains any of the following:
- Curse words, obscenity or any profanity.
- Any personal information such as full names, email addresses or telephone numbers.
- If the entire feedback is a product review, then it may be deleted by Amazon. Take note that customer feedback with only partial product reviews does not qualify to be removed.
- Contains URL links to different websites or other merchants.
In case the feedback you received falls under any of these categories, then you can submit an Amazon feedback removal request for the bad review.
How To Submit An Amazon Feedback Removal Request
Follow these steps after you login to your Amazon seller central account.
- Go to your the feedback manager then customers and orders tab.
- Enter the order ID.
- Click next and enter the reason why the feedback needs to be removed.
- Then click on submit.
Amazon will then review your request, and all you have to do is wait for seller support to reply.
Who Takes Responsibility?
There are other cases in which Amazon will further assist you when dealing with bad feedback.
If you are an Amazon FBA seller and the feedback is the about the shipping method, delayed delivery or customer service for an order fulfilled by Amazon then Amazon will strike-through the feedback.
A strike-through means that Amazon will add a disclosure below the review in question which states:
“This item was fulfilled by Amazon, and we take responsibility for this fulfilment experience.”
If the negative feedback is a result of not received or delayed shipping for orders shipped by the seller on time using buy shipping, then Amazon will also strike through the review.
Buy shipping is when the seller with an individual seller account purchases and uses Amazon’s shipping channels for the shipment of an order.
The strike-through text will read a bit differently:
“The fulfilment issues associated with this order were not due to the seller.”
For FBM sellers that receive negative reviews regarding delayed deliveries or not received deliveries, Amazon will not remove or strike through those customer reviews.
Amazon sellers are responsible for their shipping methods and need to send orders to customers promptly. The maximum time frame is three business days. Longer than that and you risk getting a bad review. This is one of the disadvantages to the FBA vs FBM debate.
Contact the customer
When you want to remove Amazon feedback but the negative review does not fall into any of the criteria that allow Amazon to remove it, then your best bet would be to contact the customer. That is why providing excellent customer service at the start of buyer’s experience is vital.
The customer will feel that you genuinely care about their dilemma. Reach out to the customer that left the bad feedback via email and resolve their concern. Reach out to the customer quickly, be sure to apologise and act generously.
Follow these steps when emailing a customer that gave you bad feedback:
- Log in to your Amazon seller central account and use the feedback manager to track buyer satisfaction.
- Click on view current feedback.
- Locate the negative feedback you are looking to fix and click the resolve tab.
- On the resolving negative feedback page, click on the contact customer button.
- Choose a subject from the drop-down menu and type your message.
If you want to attach supporting documents for the buyer to view merely click “add attachment” and send the email when you are done.
Customer Removal or Revision of a Negative Review
Because the chances of convincing Amazon to remove negative product review from your account is low, you need to take a more proactive approach. Be proactive, it means you need to respond to Amazon reviews, provide a solution to the buyer’s problem, so you can convince them to change or remove a review. Let the aggrieved client and all future customers know that they can always reach out to you, and you are ready to offer a replacement of the faulty product. You need to emphasize that customer satisfaction is your main priority.
Additionally, thank the customer(s) for when they leave feedback by leaving a review response. When you respond to reviews, make sure that you point out you are part of the team or customer care support of the Amazon seller and not an Amazon staff. Leaving comments on reviews will not decrease the number of your reviews nor will it negatively affect your rating. Thus, it’s a better reputation management strategy.
According to Amazon’s Guidelines for posting comments on reviews, you should always be informative, specific, and respectful.
When to Delete vs. Close an Amazon Product Listing?
When you close an Amazon product listing, its status will change to inactive i.e., the sales history, SKU, and product information will remain intact but your offer will be removed from the product detail page. Additionally, an Amazon listing gets closed automatically when the inventory count reaches zero e.g. going out of stock (OOS).В
Sellers willingly close Amazon listings in certain situations e.g. seasonal products going out of season or their inventory runs out. Closing a listing in both scenarios prevents product BSR (Best Seller Rank) from falling.
How to Remove Credit Card Details from Amazon Account
To change your credit card on Amazon seller, go to “Your Account” and select “Payment Methods.” Click on the credit card you want to update. Afterward, click “update” next to the credit card number.
To remove a bank account from your Amazon seller, you’ll need to go to the “Settings” tab on your seller dashboard. Then, click on “Accounts” in the left-hand column. Next, find the bank account you want to delete and click “Remove.
No, you cannot change your payment method after ordering a product on Amazon. If you would like to change the payment method, you will need to cancel the order and place a new one.
You can, but it’s a bad idea.
You can use someone else’s credit card on your Amazon seller account if they give you permission first. It is a bad idea because there are many reasons why someone might not want to share their credit card information with you. For example, they may not trust you or think of you as a trustworthy person, or they may have been hacked and don’t want their personal information to be compromised again.
Log in to your Amazon Seller Central account and click on “Your Account” in the upper right-hand corner of the page.
Next, select “Account Settings.”
Under “Account Information,” you’ll see a list of all your bank accounts. Click on the one you want to edit and then click Edit Account.
Now, enter your new bank account information and click Save.
You can close your Amazon seller account, but you cannot open a new one.
Yes, you can have two Amazon seller accounts. However, it is important to be aware of the potential risks associated with doing so.
Amazon has a strict policy against sellers having more than one account on their site. The risk of being caught increases exponentially when there are two accounts on the site. You’ll also want to make sure that you’re not using your personal account for business transactions.
No, you can’t use the same Amazon seller account for two different people.
If your Amazon seller account is suspended, this means that you are no longer able to sell on the site. If this happens, you will no longer be able to access your seller dashboard, and any listings you have created will be removed.
If your account is suspended for a violation of Amazon’s terms of service, you may appeal the suspension.
Amazon does not track IP addresses. Amazon uses the user’s name, address, and other information to identify the customer.